You didn't build a website this week. You didn't shoot new content or launch a campaign. You're going to open two profiles you already own — Google Business Profile and your Zillow agent profile — and spend fifteen minutes making sure they're actually working for you.
Both are places a potential client lands before they ever call you, and both quietly go stale: an old headshot, a phone number that changed, zero recent reviews, a bio that still mentions a brokerage you left two years ago. None of that gets fixed by accident. It gets fixed because you sat down and checked.
Nobody googles your listings first. They google you first — and that profile is the interview.
Headshot from this year, not five years ago. Cover photo that actually represents your current market or brand.
Phone, email, and website link all click through correctly — test every one, don't assume.
Update service areas, specialties, and brokerage name if anything's shifted since you last touched this.
Flag your most recent review date — if it's older than a few months, that's a signal, not just a stat.
This isn't a growth tactic — it's maintenance on an asset that's already earning you attention every single day, whether you're tending it or not. A five-year-old headshot or a dead phone number doesn't lose you a lead loudly. It loses you a lead quietly, the moment before they would've called.
Fixing it once takes fifteen minutes. Leaving it broken costs you every single search that finds you between now and the next time you happen to notice.
Profile accuracy is a trust signal before it's ever a marketing one — a current, complete, actively-reviewed profile tells a stranger you're active and reachable before they've read a single word you've written.
01. Open Google Business Profile — confirm phone, hours, and website link all work.
02. Swap in a current headshot and cover photo if either is outdated.
03. Update your bio's service areas and brokerage info if anything's changed.
04. Repeat the same check on your Zillow agent profile.
05. Ask one recent client for a review on whichever platform is furthest behind.
This week's task isn't advertising harder. It's making sure the profile that's already working for you is actually telling the truth.
