James Polinori serves as Chief Marketing Officer of Efinity Mortgage, bringing over three decades of transformative leadership in advertising, marketing, and brand development. With a career that began in the newsroom of an Arizona newspaper at age 15, Polinori pursued dual education in marketing and graphic design before ascending through Fortune-rated companies. His extensive experience includes tenured leadership roles as CMO at Geneva Financial from 2018 through 2024, Marketing and Brand Director at Fairway Independent Mortgage Corporation, SVP for a national consulting firm, and President of Sales/Marketing for an international physician specialty equipment company. In 2008, he founded a boutique advertising agency that specialized in helping small businesses achieve enterprise-level results, particularly guiding real estate clients through the market crash with innovative digital, video, and social marketing programs.

Throughout his tenure in mortgage and real estate, Polinori has earned recognition as a visionary in humanizing the mortgage industry through authentic relationship-building while still utilizing cutting-edge marketing technology. Named a 2023 Titan of Industry by National Mortgage Professional Magazine, he was also honored as a HousingWire Marketing Leader in both 2022 and 2024 for his innovative approach to fostering genuine connections between loan officers and borrowers. His strategic leadership has driven remarkable results, including contributing to companies being named top mortgage lenders by multiple industry organizations and achieving growth rates exceeding 600% in major markets. Known for developing no-cost automation systems and data marketing platforms that empower loan officers, Polinori has consistently championed technology integration while maintaining the essential human element in mortgage transactions. His mission has always centered on transforming the traditionally transactional mortgage industry into one built on lasting relationships and authentic human connection.

Beyond his professional achievements, James is a bestselling author, foodie, and music enthusiast. He resides in the Phoenix metro area with his partner and their beloved pack of three Siberian Huskies and a Chiweenie.