20 Pies. One Week.

Most past-client "touches" are forgettable: a market update email, a holiday card with a stamped signature. A pop-by is different. You show up at the door with something they actually want, you stay two minutes, and you leave. No pitch, no agenda. That's why it works.

This week, the "something" is pie.

Why pie works

Pie is seasonal, it's shareable, and it's a little bit ridiculous in the best way. These aren't dainty grocery-store pies either. The warehouse-club pumpkin pies are 12 inches across and weigh over three pounds. When you hand one over, people laugh. And people remember the agent who made them laugh.

It's also cheap enough to do at scale. Twenty pies costs roughly what one nice closing gift does, and you touch twenty relationships instead of one.

Costco vs. Sam's Club

Both clubs bring back their big pumpkin pie every fall, usually from late summer through the holidays. You'll need a membership for either one. (Or bring a friend who has one.)

Prices and availability vary by location and can change. Check your local club before you shop.

Buying tips:

• Call the bakery a day ahead if you need 20 at once, so the shelf isn't empty when you get there.
• Buy the day before or the morning of delivery. Fresh matters.
• Keep them cold. Pumpkin pie is custard-based, so check the label, refrigerate it, and use a cooler in the car on delivery day. (Arizona and Texas agents, this one's for you.)
• Grab a few apple pies too. Not everyone loves pumpkin, and some people have food allergies. Having a backup keeps it thoughtful.

Build your list of 20

Don't overthink it. Open your CRM and pull 20 names from these buckets:

Keep it to clients and your personal sphere. And if your brokerage has a policy on client gifts, check it first.

The tag does the talking

Tie a kraft tag or sticker on each box with a short, punny line, your name, your phone number, and a QR code to your website or home-value page. Pick one:

• "Thanks for letting me be a piece of your home story."
• "You're one sweet client. Happy fall!"
• "Life is sweeter with great neighbors. Happy fall from [Your Name]."
• "Easy as pie: call me anytime you have a real estate question."

Keep the tag about them, not your listings. The QR code is there if they want it, not the point of the visit.

Delivery day, done right

• Map it. Group addresses by area and deliver 5 a day over 4 days instead of 20 in one exhausting run.
• Knock, hand it over, and go. Two minutes max. "I was thinking about you and wanted to drop off a little fall treat!" That's the whole script.
• Nobody home? Don't leave a custard pie on a hot porch. Leave a note or send a quick text, and swing back later.
• Ask for a photo. If they're up for it, snap a quick picture with them and the giant pie. With permission, it makes a great "client appreciation" post.

The follow-up text

Two days after each delivery, send one short text. No ask, no pitch:

That last line matters. Offering to help with small things like contractor referrals keeps you useful between transactions, and that's when referrals happen.